effective October 16, 2014
This policy describes how Lytro, Inc. (“Lytro,” “we,” or “us”) collects, uses, and discloses information Lytro receives from you when you download and use the Lytro Mobile Application (“Lytro application”). We may update it from time to time. We will notify you of any material changes by posting the new policy and a redline of the changes on our website.
Information We Collect
Information about you that can be used to contact or identify you, or that can be used to identify you when combined with other information, is “personally identifiable information.” Some of the information that we collect from you is personally identifiable information, and some isn’t.
When you sign up in the Lytro application, you provide your name and email address and create a password and a public username. If you sign up via a social network platform such as Facebook, we will request your name, email, and username from such platform. We also ask for other permissions to receive information from your social network account, such as contacts and the ability to post to your social network. When you register via a social network such as Facebook, we automatically associate your Lytro account with your social network account to facilitate your logging in. You may disassociate the accounts by changing your settings on Lytro.com to remove your social network account or by removing Lytro from your list of applications on your social network.
Including location information with your pictures happens only if you choose to do so.
Pictures taken with the Lytro camera may contain metadata such as, for example, camera settings and calibration information. When you upload pictures to Lytro.com, this data is transmitted to us and may be available to viewers of the pictures.
We store your information and pictures on servers in the United States.
When you delete your pictures from Lytro.com, we will remove them from your account view as soon as possible, and in any event within 48 hours unless there are unforeseen circumstances. Residual copies may remain on our servers for up to 90 days. After such period, we may retain copies only if we are required by law, regulation or legal process. Lytro cannot control the retention and deletion of copies and thumbnails of your living pictures that have been shared on other websites and platforms.
When you use the Lytro application, certain information is automatically recorded. Generally, we use this information in an aggregated and anonymized way. Automatically collected information includes:
- Time and date, jurisdiction where the Lytro application is being used, and how you use, navigate through, and interact with the Lytro application. For registered users, we link this data (including historical data) to the individual’s email address.
- We use third parties to collect anonymized and aggregated demographic and website use information such as, for example, referring website, IP address, mobile carrier, and type of device.
How We Use This Information
We use collected information to:
- complete our transactions with you and keep a record of our dealings with you;
- help you learn how to use of our products and services;
- offer, facilitate, personalize, and improve our products and services;
- provide you with customer support;
- perform quality assurance and business analyses;
- communicate with you about our products and services;
- better understand your Lytro experience and your needs and interests;
- develop new products and services; and
- comply with legal process and for enforcement purposes as described below.
We may combine information we collect through the Lytro application with information we collect from other Lytro sources and from third parties.
Information Sharing and Disclosure
In our ordinary course of business, we do not sell or provide your information to unaffiliated third parties for their own direct marketing purposes. We may share information in the following circumstances:
Service Providers and Partners
We may employ or partner with third parties to facilitate our services or provide them on our behalf, to perform ancillary services (for example, data storage, maintenance, database management, web analytics and improvement of the Lytro application’s features), to integrate their services with ours (such as Facebook, Twitter, etc.), to assist us in communicating with you, to provide customer support, or to assist us in analyzing how our services are used. These third parties have access to your information solely for the purpose of performing these respective tasks.
We may share your information with our subsidiaries, affiliated companies, or business partners with whom we jointly offer products and services.
Compliance with Legal Requirements; Enforcement
We also may disclose your information if we believe in good faith that disclosure is necessary to (1) comply with any law, regulation, legal process, administrative or other government proceeding, (2) protect against misuse or unauthorized use of the Lytro application or our website, products, or services, (3) prevent and address fraud or technical issues; (4) enforce our rights, policies and agreements or defend ourselves in legal or government proceedings; or (5) protect our and our customers’ rights, property, and safety.
We may sell, transfer, or otherwise share some or all of our assets, including your information, in connection with a merger, acquisition, or sale of assets, or if we dissolve, reorganize our business, or cease operating as a going concern (for example, in the event of a bankruptcy).
Your Access to Your Personal Information
To access or edit your personal information (name, email) with us, sign into your account on Lytro.com and go to the “Account” page.
We employ reasonable measures designed to protect personally identifiable information from unauthorized access, destruction, use, modification, or disclosure. These measures include:
- performing internal and external review of security measures and practices;
- implementing industry-recognized security safeguards such as encryption;
- anonymizing and aggregating data when business needs permit; and
- entering into confidentiality agreements with employees and service providers.
While we are striving to protect your information, there are no impenetrable security measures. We cannot guarantee the protection of information from accident, interception, or misappropriation.
Information from Children
We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information, he or she should contact us at firstname.lastname@example.org. If we discover that a child under 13 has provided us with personally identifiable information, we will delete such information from our files.
Collection of Information by Third-Party Sites
The Lytro application may contain links to or integrations with other sites such as social media websites, community feedback platforms, etc., whose information practices may be different than ours. Visitors should consult the other sites' privacy notices, as we have no control over information that is collected by these third parties.
© Lytro, Inc. Lytro and the Lytro logo are trademarks of Lytro, Inc.