We’re always excited to talk about light field technology and the picture revolution with our friends in the media. If you’re a member of the press and want to schedule an interview, or have other inquiries, please contact:
When referencing Lytro trademarks and registered trademarks, always include the proper notation after the name and logo, which in some countries is ® for registered trademarks and ™ for trademarks.
Use of the term “Lytro”: If your use is in Australia, the European Union, Hong Kong, Japan, New Zealand, Singapore, South Korea, Switzerland or Taiwan, you must use the ® symbol after “Lytro.” If your use is in other countries, you must include the language “Lytro is a trademark of Lytro, Inc., registered in multiple countries.” When describing a Lytro product, “Lytro” must be used as an adjective and not a noun. The phrase “the Lytro camera comes in a variety of colors” is correct usage, while the phrase “the Lytro comes in a variety of colors” is incorrect usage. However, using “Lytro” as a noun when referring to the company itself is correct, such as “Lytro has released new features for its light field camera.”
Use of product model names: When describing a particular model of a Lytro product, you must use the model name (for example, “Illum”) preceded by “Lytro” and followed by a generic word for the product. The phrase “the Lytro Illum camera is available for purchase in the United States” illustrates correct usage.