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Company Fact Sheet

Lytro Trademark Usage

When referencing Lytro trademarks and registered trademarks, always include the proper notation after the name and logo, which in some countries is ® for registered trademarks and ™ for trademarks.

Use of the term “Lytro”: If your use is in Australia, the European Union, Hong Kong, Japan, New Zealand, Singapore, South Korea, Switzerland or Taiwan, you must use the ® symbol after “Lytro.” If your use is in other countries, you must include the language “Lytro is a trademark of Lytro, Inc., registered in multiple countries.” When describing a Lytro product, “Lytro” must be used as an adjective and not a noun. The phrase “the Lytro camera comes in a variety of colors” is correct usage, while the phrase “the Lytro comes in a variety of colors” is incorrect usage. However, using “Lytro” as a noun when referring to the company itself is correct, such as “Lytro has released new features for its light field camera.”

Use of product model names: When describing a particular model of a Lytro product, you must use the model name (for example, “Immerge”) preceded by “Lytro” and followed by a generic word for the product. The phrase “the Lytro Immerge camera is the world’s first professional Light Field solution for cinematic VR” illustrates correct usage.

As between you and Lytro, Lytro is and shall remain the sole and exclusive owner of the Lytro trademarks. You will not delete, alter, or obfuscate any proprietary legends relating to the Lytro trademarks. Use of all content on this site is governed by the Terms of Use.

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